mAdserve is a fully featured mobile ad server for Publishers on any mobile platform. To give you a sense of what mAdserve can do, we have outlined the most important platform features below.
The Open Source mAdserve SDKs for iOS and Android connect directly with your mAdserve ad server and are able to display both traditional mobile Banner Ads as well as Full Page Interstitials.
The mAdserve administration console allows you to create & launch campaigns on your mobile inventory, prioritize mobile ad networks, allocate backfill percentages, and a lot more.
mAdserve comes with 31 top mobile ad networks already integrated. All you need to do to start using a mobile ad network is sign up for a Publisher account with the network. mAdserve takes care of requesting and displaying ads from the network.
With dozen's of relevant mobile ad networks around today, it has become hard for a Publisher to stay up to date on an ad networks traffic requirements. Dealing with traffic requests via e-mail is complicated and time consuming. We have solved this problem by implementing a central API directly into mAdserve that displays ad network traffic requests in real-time.
Example: If e.g. InMobi requires more traffic on iOS in France, you will see a notification in your mAdserve console asking you to accept/decline the traffic allocation. If you accept, mAdserve will automatically allocate your French iOS traffic to InMobi for the duration of the campaign.
mAdserve allows you to target your campaigns by country, region, device type, and channel. You can also setup multiple ad placements for your Publications to which you can target your mobile ad campaigns to.
mAdserve supports both Banner Ads and Full Page Rich Media Interstitials. We have also added interstitial support for most major ad networks that are integrated within mAdserve.
Note: Interstitials are only available through the Open Source mAdserve SDKs, not for mobile web/wap integrations.
mAdserve's integrated lightweight reporting engine displays metrics across campaigns, ad networks, and publications in real-time.
mAdserve uses very few system resources and can handle hundreds of millions of ad impressions on very low-end server configurations. In our benchmark tests, mAdserve was able to easily handle 100 Million+ monthly ad requests on a Linux Server with 1GB RAM/1 Core and more than 1,5 Billion monthly ad requests on a high-end server with 16 Cores/16GB RAM.